Kansas City, MO — The Health Care Foundation of Greater Kansas City today announced its new name to the community – Health Forward Foundation. The organization also unveiled a new brand identity, which includes a new mark, along with corresponding imagery and color palette. The new name and look positions the organization for the future.
“Our organization is centered on igniting a culture of health in our region,” said President/CEO Dr. Bridget McCandless. “A new brand has been in planning for two years, and reinforces the organization’s focus on the promise of a healthier tomorrow for those most in need.”
An estimated 125 community leaders, health partners and grantees joined the organization’s staff and board members Wednesday morning in celebrating the branch launch at Lidia’s Kansas City.
The new mark features three inter-locking arrows pointing upward and outward to signify Health Forward’s focus on partnership and helping move the organizations and communities it serves forward. The mark also is a representation of progress and forward thinking. The three different colored triangles represent diversity, connectivity and health equity throughout the community. The new color palette retains an essence of the organization’s beginnings, but refreshes the look moving forward with brighter, vivid tones.
About Health Forward Foundation:
Health Forward Foundation, formerly Health Care Foundation of Greater Kansas City, was created in 2003 with proceeds from the sale of the nonprofit Health Midwest hospital system. Since that time, Health Forward Foundation has partnered with more than 150 organizations and invested more than $20 million each year to foster a culture of health through leadership, advocacy and resources.