Associate Professor of Practice University of Kansas School of Social Welfare
Nonprofit Employees, Are You Forgetting to Tell Your Story?
August 11, 2014
In advocacy, we talk about ‘message’ a lot. We’re exhorted to remember to ‘stay on message’. We’re given talking points that are supposed to distill our message into sound bites. We’re asked to condense our communications to the most essential message. And yet we seldom have the tools we need to build really effective messages, […]
Nonprofit organizations recognize today that, for better and for worse, it’s not enough to ‘just’ provide quality programs. If they are going to have a lasting and profound impact on the problems they confront, they will also need to advocate for improvements in the social conditions that create and perpetuate the needs to which those […]
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